Monday, July 11, 2011
Marketing
As the book moves on, another interesting topic of sight verses taste takes place. The author points out how the change up in packaging changed sales of brandy. After years of dominating the brandy market, Christian Brothers started losing a strong market share to E&J. Christian Brothers set up two seperate-two hundred person taste test which their brand came out on top. After more research, they discovered that the bottle E&J was using for their brandy was more opulent. People were buying the product because of packaging! How often do we as people make a purchase based on packaging? I think it happens often and marketers know it.
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So many unrelated reasons for our decision making . . .
ReplyDeleteIt seems like consumerism isnt always about the "it" or product. I find the psychology behind marketing interesting yet scary. The pro's(marketeers) against the amateurs(consumers). How many purchasing decisions do we make that have nothing to do with the product? I guess the best we can do is be an informed consumer.
ReplyDeleteGood point Gina. Marketers have studied the thin slicing of split decision making by consumers to discover what people’s initial reactions to product placement are likely to be. They then look for the advantage they can make of it in order to produce better sales.
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